A product designer based in Belgrade, Serbia, with 6+ years of experience. I’ve worked on b2c products like Browser and Maps. Now, I design for a b2b ride-hailing platform.
I prefer scalable solutions and clear processes, so I often take ownership of design systems and work closely with engineers. I enjoy focusing on the product’s core because users rely on it.
Product Design
UX/UI Design
Design Systems
Design Processes
Interviewing
Mentoring
Fleetroom
Lead Product Designer
2024–Present
Fleetroom is a b2b platform that helps taxi companies manage operations. It connects partners to ride requests, optimizes fleet performance, and provides tracking and efficiency tools. I work on finances and design processes within the team.
Yandex Maps
Senior Product Designer
2021–2024
The most popular mapping service in Russia, with approximately 11.5 million monthly users within the country and over 20 million worldwide.
I was hired to design a booking feature for the beauty sector. After its success, I was promoted to Senior Product Designer. As a Senior, I led the design across search and navigation. My achievements include: designing navigation for trucks, redesigning ad formats, which resulted in doubling of revenue, integrating Yandex Music into Navigator mode & developing an experimental day/night overlay feature.
Yandex Browser
Product Designer
2019–2021
Free and secure web browser, available for web and mobile devices. The 2nd market share after Google Chrome in the Eastern-European (19%) and 7th in Europe (~1%).
Joined the Browser team after my internship. Focused on making navigation, tabs, and downloads easier for users. Created a new and patented feature where users could see reviews for websites directly in the browser, no need to search elsewhere. Also redesigned the tabs section and added a dedicated downloads area, making things more user-friendly.
Smartseeds
UX/UI Designer
2018–2019
A transformative b2b platform in the grain transportation sector, an "Uber-for-X" service also offering electronic queues management for terminals.
As my first design role, I designed intuitive and user-centric experiences, partnering with the product owner on design iterations, collaborating with engineers to guarantee a seamless cross-platform experience, additionally conceptualizing the Forwarder app specifically for freight surveyors' needs.
2024
2023
Bachelor's degree, Economics
2016